With almost one in five of its residents lacking health insurance, officials in Palm Beach County thought they had hit on a smart solution. The county launched a program that offered subsidized coverage to residents who couldn’t afford private insurance, but made too much to qualify for Medicaid, the state-federal program for the poor. Enrollees would be able to buy policies for about $52 a month–far cheaper than what private insurers were offering. But a year after the program began, fewer than 500 people had signed up–less than a third of the number expected. Read more… http://www.kaiserhealthnews.org/Stories/2013/April/01/subsidized-insurance-enrollment-marketing.aspx
